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September 24, 2002
TALK ABOUT MISREADING YOUR AUDIENCE
This gem from a New York Times article on "Dr. Phil" and other daytime TV shows:
And while many television executives held high hopes for psychic talk shows modeled on the John Edwards show "Crossing Over," they were let down by the low ratings of "Beyond With James Van Praagh," the psychic's efforts to contact ghosts of loved ones. Nielsen, it turns out, does not include the dead in its sample pool of viewers.
Really?
Posted by Dr. Manhattan at 10:10 AM | Permalink